Tracking Hispanic Gourmet Food Purchases
An article in Specialty Food Magazine, July, 2007, notes that the Hispanic population is the fastest growing market segment in the U.S. The growth is so phenomenal that Nielsen, the well know market research company, has initiated “a new system to track purchases made by Hispanic households. The report, which will be available in Spring, 2008, will give manufacturers detailed insight into the needs, preferences and shopping habits of this growing consumer group”.
Last April, in this blog, I posted an article about this and suggested that gift basket business owners start to think about how they might also tap into this growing market segment. But before we act, it is critical to understand the people that make up this group.
Start to do some research! Here’s an article I find that explains more about the Hispanic market segment and another that talks about how to target marketing efforts to this group.
In today’s business environment, we need to be constantly on the lookout for new opportunities. The world is changing and we need to keep aware of how the marketplace is also evolving. But before we act, let’s be sure to do our homework so that our efforts are worthwhile!
2 comments July 16th, 2007
