Gift Basket Business Blog

“Real” Chocolate in Your Gift Baskets?

July 2nd, 2007 at 03:44pm Lorie Obernauer

Just read an article in the op-ed column of the New York Times about a issue that could affect all chocolate lovers. Here’s a bit of backround.

“Real chocolate is made from crushed cacao beans, which provide not only solid cocoa mass but also cocoa butter that is vital to texture because, quite literally, it melts in your mouth.” Well, certain chocolate makers have petitioned the Federal Drug Administration to allow them to use less expensive fats (instead of cocoa butter), but still call the product “chocolate”. In this way, they can save some money!

In your gift basket business, it’s important for you to consider price AND quality when choosing the products you include in your baskets. Over the summer months, I’ll be adding more than 100 new products to our great line at Apex Gift Foods. Check back later this summer to see the fine selection of chocolates we’ll be including in our line. Several new items from popular manufacturers, Ghirardelli, Lindt, and Asher will be added in addition to some delicious, new chocolate novelty items. Keep watching to see the newest products at Apex!

Entry Filed under: Business Tips, Gourmet Gift Foods, New Products & Trends