Fancy Food Show in New York
Are you planning to attend the Fancy Food Show this summer in New York City? I’ve said it before, but I’ll say it again: It’s critical that we stay up to date on what’s happening in our industry. You’ll get to see and taste the newest products and find out about the hottest trends. If you can afford the travel costs and can make arrangements to be away from your business, make it a point to attend at one trade show each year!
As usual, a variety of educational seminars will be offered during the show. Of special interest to me is the class entitled “Ten Steps to Increase Web Sales and Profits”. Topics covered will include email marketing (how to get sales and develop customer loyalty), search engine marketing (how to get your business name listed near the top of the page when a customer does a computer search for gift basket businesses), plus some basics of inventory management and financial planning to improve profits.
If you’re thinking about attending, check out the Registration Information. You can register on-line or by phone. Also, see my blog posting: How to Make the Most of Your Time at Trade Shows.
If you can’t attend, make sure you keep checking the NASFT web site: Specialty Food.com. Before the show starts, you will find many articles and features highlighting new products that will be displayed at the show. After the show, there will be more information about new trends, popular items, summaries of seminars and more.
Add comment June 19th, 2007
