Mystery Lover’s Gift Basket
May 24th, 2007 at 09:21pm Lorie Obernauer
As your customer’s start to plan their summer vacations, you can be planning some great promotions. Many of us love to take a “good” book when we head to the beach or the mountains or even head to the park for a quiet picnic. Think about teaming up with your local book store and creating gift baskets that include some good reading along with some tasty snacks.
How about a Mystery Lover’s basket including the newest, popular “whodunit” along with popcorn, pretzels and other crunchy snacks? Or a “Danielle Steel Romance Basket” packed with teas, candies and delicate cookies? Consider a “Western Theme” with a Louie L’Amore frontier favorite along with with wild west salsa and nachos? Or for those who love cooking, a basket full of pasta and sauces along with Mario Batali’s newest cookbook.
Use your imagination. Don’t forget to send your customers an email or postcard announcing your newest literary designs.
Entry Filed under: Business Tips, Gourmet Gift Foods
2 Comments Add your own
1. Flora Morris Brown | May 24th, 2007 at 11:37 pm
This is a great idea. I once created gift baskets for a mystery book store using tea, cookies and gift items that tied in with the type of mystery. It was great fun.
2. Lorie Obernauer | May 27th, 2007 at 7:48 pm
Flora, your idea could be extended to featuring foods from the locale where the story takes place. I think there are lots of great ideas that could be generated if the book store and gift basket business owners got together and put on their creative thinking caps!
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