Provide Service to Customers with Education
I read a lot of articles in the specialty food and gift basket trade magazines. Although many of the articles don’t relate specifically to my business (selling gourmet foods to gift basket retailers), one of the purposes of this blog is to share interesting tidbits of information with my readers. Hopefully, my postings provide some good advice and ideas that are helpful to running your business. Likewise, you may offer some good advice to your customers that may help them in their everyday lives. For example, see this article entitled “Heavy Coffee Drinkers Show No Blood Pressure Rise”. If you sell coffee in your store or use coffee in your baskets, this might be some great information to share with your customers!
So what’s my point? I think that we can all differentiate our businesses by providing our customers with information about the products and services we carry. Give it try! I think that your customers will appreciate your efforts to keep them informed and will show their appreciation with orders!
1 comment April 11th, 2007
