Pecan Gift Baskets for National Pecan Day
April 9th, 2007 at 06:52am Lorie Obernauer
April 14th is National Pecan Day! Although I was unable to find the origins of the holiday, it sounds to me like a perfect holiday for gift basket businesses to promote!
Create a “nutty” basket full of your favorite pecan products. Here’s a great time to introduce some interesting twists on the basic pecan. How about pecan brittle or praline pecans?
Send an email or mailing to your customers announcing your new pecan basket. Include some information about the history of the pecan to add some interest to your flyer. Collect recipes that use pecans (how about the ever popular pecan pie) and give these to customers who order your pecan basket. Or do some baking yourself and invite customers to your store to taste your home baked pecan cookies. While they’re snacking, use that time to show them your suggestions for Mother’s Day gift baskets.
Each month, The Gourmet Retailer Magazine, includes a promotional calendar that lists “holidays” you can “celebrate” while promoting your business. In addition to National Pecan Day, April’s “holidays” include Stress Awareness Month, Jazz Appreciation Month, and Earth Day. Use your imagination to come up with promotional ideas for each holiday that are fun for your customers and profitable for you.
Entry Filed under: Business Tips, Gourmet Gift Foods, Promotions
2 Comments Add your own
1. Flora Morris Brown | April 9th, 2007 at 5:06 pm
This is a great way to not only promote your gift basket business, but an idea our customers can use to promote their businesses. By giving a design a clever name such as “We’re Nuts About Our Customers” a client could use it as a thank you or appreciation gift.
Each month offers many opportunities to promote business. April, for example, is also Jazz Appreciation Month. A gourmet basket could easily be turned into a music theme with the appropriate ribbon and even cellophane. Then of course a “music-oriented” name would be the finishing touch.
2. Lorie Obernauer | April 10th, 2007 at 2:14 pm
The music basket is a great idea. Offer your customers the chance to add a CD to the basket too.
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