Pecan Gift Baskets for National Pecan Day
April 14th is National Pecan Day! Although I was unable to find the origins of the holiday, it sounds to me like a perfect holiday for gift basket businesses to promote!
Create a “nutty” basket full of your favorite pecan products. Here’s a great time to introduce some interesting twists on the basic pecan. How about pecan brittle or praline pecans?
Send an email or mailing to your customers announcing your new pecan basket. Include some information about the history of the pecan to add some interest to your flyer. Collect recipes that use pecans (how about the ever popular pecan pie) and give these to customers who order your pecan basket. Or do some baking yourself and invite customers to your store to taste your home baked pecan cookies. While they’re snacking, use that time to show them your suggestions for Mother’s Day gift baskets.
Each month, The Gourmet Retailer Magazine, includes a promotional calendar that lists “holidays” you can “celebrate” while promoting your business. In addition to National Pecan Day, April’s “holidays” include Stress Awareness Month, Jazz Appreciation Month, and Earth Day. Use your imagination to come up with promotional ideas for each holiday that are fun for your customers and profitable for you.
2 comments April 9th, 2007
