Gift Basket Business Blog

Building a Company Culture

March 19th, 2007 at 09:59am Lorie Obernauer

If you didn’t see my posting about Whole Foods Market, read it now! To summarize briefly, this very successful company has created a company culture that encourages and rewards employees to do their best! And that culture is one of the primary reasons that Whole Foods Markets are so successful.

So what is a company culture? According to Ari Weinzwig, the culture is simply the “personality” of the company. “It is the what we do and say, the way we behave, the way we treat each other, our products, our customers, our community, and ourselves”. (see full article)

As a business owner, you need to decide what “personality” you want your company to have. Then, you can create that “personality” through your own behaviors and examples. In his article in Special Food Magazine, Mr. Weinzwig identifies 5 steps for purposefully creating a company culture:

Define it!

Teach it!

Live it!

Measure it!

Reward it!

Then, he offers specific suggestions for how to move through each of these steps.

This is a great article! Read it! Copy it! Try it!

Entry Filed under: Business Tips