Gift Basket Business Blog

Educate Your Customers About Shortbread

February 28th, 2007 at 12:27pm Lorie Obernauer

The more we know about the products we sell, the more we can provide a unique service to our customers. I prefer to shop at stores where the owner or employees really know their stuff! When the staff can teach me something about the product I’m thinking about buying, it boosts my confidence about my purchase and I usually return to that store for future purchases.

I read an article in “The International Epicurean” (Monday, January 22nd) about Walkers Shortbread Cookies and learned several things about shortbread that were news to me! I thought I’d share a portion of this article so that you, can in turn, impart your product knowledge to your customers.

“Neither short nor bread, shortbread is a butter based cookie with a crumbly yet cream texture created by the Scots many centuries ago…..In 1921, the British government decreed that no product be called shortbread unless at least 51% of its fat is butter. Walkers surpasses this high standard by using only 100% pure butter.” You can also tell your customers that they can warm the shortbread for a minute or two in an oven for for 30 seconds in a microwave to “for a home-baked taste”.

Walkers has added a unique twist to it’s shortbread selections with the addition of chocolate chips, chocolate coatings, and other delicious flavors. Single serve shortbread fingers, chocolate chip rounds, as well as belgian chocolate shortbread and white chocolate raspberry cookies are a few of the fabulous choices you can offer your customers.

Why not include a small note card that includes the “shortbread story” with each of your cookie sales. Your customers will appreciate your expertise!

Entry Filed under: Business Tips, Gourmet Gift Foods