Gift Basket Business Blog

Gift Baskets for the Affluent Shopper

February 22nd, 2007 at 08:52am Lorie Obernauer

According to a report recently published by the The Nielsen Company, affluent shoppers look for value and variety in their shopping experiences. Their research indicates that these shoppers shop frequently at warehouse clubs (eg. Costco) and upscale mass merchandisers (eg. Target) as well as smaller, retail stores.

The report also notes that this group of consumers rely on the internet for product information and purchasing. Todd Hale, Vice President of the group that put together this report states that “a real opportunity exists for retailers to extend their traditional thinking about media to include the Internet, developing more interactive programming, more tailored specials and more engaging content that can differentiate their stores and sustain a dialogue with their customers.”

Read the full article to get an interesting perspective on this segment of the market. If you are currently serving these affluent shoppers or are thinking about how to market to this group of potential customers, this report will give you some “food for thought”.

Entry Filed under: Business Tips