Learn From Other Retailers
Many of you are familiar with two gift basket message boards where you can chat with other gift basket business professionals about all aspects of the business. If you haven’t taken advantage of the wealth of information available from these two web sites, go to your computer and visit the Gift Basket Review Sharing Circle and the Gift Basket Exchange Network.
I just learned about a new message board that is part of the Fancy Foods and Culinary Products web site. The board is called “Top Shelf Advice”. This is a new forum and although it appears to be geared to specialty food retailers, and not specifically to gift basket businesses, there is still lots to learn!
Recently, a question was posed concerning whether specialty food retailers offered bridal registries to their customers. One reader who responded on the message board offered some ideas about party favors that could be sold for wedding guests. Going after more wedding business is certainly an idea that could be worked into a gift basket business marketing plan.
Keep your eye on other businesses for ideas that can work for you. Use your imagination. Think about how you can adapt other’s ideas to your own business. There’s a lot to learn!
1 comment February 19th, 2007
