Buying the Right Products for Your Gift Baskets
Just read an article in The Gourmet Retailer Magazine, January, 2007 about the science of buying. Author Robert Coviello says that the majority of a store’s sales will come from a small portion of the product line. In other words, customers prefer and purchase certain products more often than others. Mr. Coviello suggests that by looking carefully at which product categories sell best, an astute business owner can become proficient at buying those products that customers want.
While many gift basket packers choose the products they will use in each of their basket designs, it is still a good idea to try to find out which products are preferred by the customers who actually receive that baskets. Knowing this can help you, as a buyer, select the products that people like.
I hope you include your business card with every basket that you send. Why not include a short survey with a postage paid envelope along with your card? Or do a follow-up mailing or phone call to the person who received the basket. Offer a discount or gift for those willing to answer your questions.
The more you know about what products are pleasing to your customers, the better you’ll be at choosing the items to include in your baskets. Managing your inventory in this way can help you run an even better business.
For suggestions about best selling gourmet food products, call Apex Gift Foods. The customer service staff can provide many suggestions about the popular products used by gift basket packers like yourself.
Add comment February 16th, 2007