Color of the Year for Gift Basket Designs
“Pantone Inc., the global provider of professional color standards, named Pantone 19-1557 Chili Pepper, a deep, spicy red, as the color of the year.” See the full story as reported in Gourmet News Magazine.
“Whether expressing danger, celebration, love or passion, red will not be ignored,” explains Leatrice Eiseman, executive director of the Pantone Color Institute…In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye”.
Color trends as predicted by Pantone and other “trend” organizations usually affect home, housewares and clothing markets first. I just returned from a buying trip for our wholesale floral supply business and we saw many shades of red used in holiday decorations. Designers used multiple shades of red in a single display and also paired these deep rich reds with bright lime and sage greens.
If you want your baskets to reflect the popular trends for the upcoming year, include products in bright, bold shades of red in all your designs (not just holiday designs). Look for packaging in other bright colors that will complement the red tones such as tangerine orange, lemon yellow, and lime green. Keep up with the trends and your customers will come back for more!
4 comments February 4th, 2007
