Gift Basket Business Blog

Make Sales with Gift Baskets for “Tweeners”

January 17th, 2007 at 07:15pm Lorie Obernauer

I just read an article in Flowers & Magazine about using floral designs to attract customers from a variety of age groups. “Tweeners”, children between the ages of 8 and 14, were identified as a hot consumer group, with enough purchasing power to be a force!

I decided to find out more. I did an internet search on “tweeners” and learned in Trends Magazine that they “independently spend $51 billion. They get this money from a variety of sources, like gifts and allowances. Similarly, they hold considerable sway over the additional $170 billion spent directly on them each year”. Well, given that kind of buying power, it seems like a great idea for gift basket businesses to think about targeting those consumers!

The best way to start might be to promote gift baskets for “tweeners” to the customers you already serve: their parents. First, design a “tweeners” basket with a playful design. Think bright colors and fun shapes. Use snacks that kids like: chips, cookies, chewing gum, and candy. Add a CD (your local music store will help you select the right one), or two passes to the local movie theater. Talk to kids that you know to find out what’s popular among this age group.

Then, take a photo of your design and send a flyer or email to your customers to introduce your “tweener’s basket”. Suggest the basket as a reward for a good report card, as a “thank you” for doing extra chores around the house, or simply as a way to say “you’re a great kid!”.

Once kids start to receive your baskets and enjoy the goodies that are enclosed, they may think of you when they need to give a gift to a teacher or a sick friend. And the sales go on and on!

Entry Filed under: Business Tips