Gift Basket Business Blog

Creative Marketing: Promote Your Business

January 15th, 2007 at 12:46pm Lorie Obernauer

I read an interesting article in a floral industry newsletter offering some interesting marketing suggestions that can be applied to our gift basket businesses. The basic theme was partnering: joining with local organizations and other businesses as a means of promoting your business.

One idea is to partner with charitable organizations to help them promote their cause while advertising your business. For example, you might create a special basket for your local chapter of the Red Cross and offer to donate a percentage of sales of that basket to the charity. The organization might be interested in sponsoring a special event featuring your basket thereby ensuring donations to their cause while highlighting your business.

Another idea involved partnering with a local business. For Valentine’s Day, jewelry is a popular gift. Think about a lovely necklace nestled in a beautiful box that also includes a pack of gourmet raspberry truffles! Or drape that gorgeous necklace over a $100 chocolate bar for fun!

The ideas are endless! Take a moment to get to know what is going on in your town and think about ways you can support community efforts and other local businesses while promoting your own business.

Entry Filed under: Business Tips, Gourmet Gift Foods, Promotions