Creative Marketing: Promote Your Business
I read an interesting article in a floral industry newsletter offering some interesting marketing suggestions that can be applied to our gift basket businesses. The basic theme was partnering: joining with local organizations and other businesses as a means of promoting your business.
One idea is to partner with charitable organizations to help them promote their cause while advertising your business. For example, you might create a special basket for your local chapter of the Red Cross and offer to donate a percentage of sales of that basket to the charity. The organization might be interested in sponsoring a special event featuring your basket thereby ensuring donations to their cause while highlighting your business.
Another idea involved partnering with a local business. For Valentine’s Day, jewelry is a popular gift. Think about a lovely necklace nestled in a beautiful box that also includes a pack of gourmet raspberry truffles! Or drape that gorgeous necklace over a $100 chocolate bar for fun!
The ideas are endless! Take a moment to get to know what is going on in your town and think about ways you can support community efforts and other local businesses while promoting your own business.
1 comment January 15th, 2007