Make the Most of Your Time at Trade Shows
January 10th, 2007 at 12:46pm Lorie Obernauer
Fancy Foods & Culinary Products Magazine, January 2007, includes an article called “Shop the Show”. For those of you attending the Winter Fancy Food show in San Francisco, this is a “must read”.
This shopping guide is organized based upon where each company’s booth is located at the show. If you follow the guide, you can plan your time at the show so that you visit the companys’ booths that you want to see in each row: no backtracking. For those of you who have attended the show, you know how large the Moscone Center is and this can save you lots of walking! Plus, by reading the article, you’ll get a preview of some of the hottest new items that will be displayed.
Good preparation and planning is essential when you attend a large trade show. See my blog entries about things you can do to prepare for a show as well as how to organize your time at the show to make the most of your visit.
For more information about the show, visit the Fancy Food Shows web site. You’ll see information about registration, hotels, educational events and more.
Entry Filed under: Industry News, Business Tips
2 Comments Add your own
1. Gift Basket Business | January 12th, 2007 at 6:59 am
What a great resource for anyone who attends the show.
I’ve been to Moscone Center but didn’t have time to walk the aisles.
Like others who’ve entered the building, I do know that it’s massive, so any guide that provides assistance is beneficial and should be consulted beforehand.
2. Lorie Obernauer | January 15th, 2007 at 12:44 pm
Yes Shirley. The show is huge and having a “plan of action” is essential for making the most of your time. There is also a “Showcase” of new products set up at the show so that attendees can see new items all in one place before actually walking the aisles.
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