Indulge Smarter during National Diet Month
January 2nd, 2007 at 10:50pm Lorie Obernauer
Did you know that January is National Diet Month? What worse news can a gift basket business owner get? We specialize in creating gourmet baskets full of decadent, rich treats. But after the holiday parties are over, too many of us are talking about diets! So how can we encourage customers to order that sumptuous gourmet basket?
In Fancy Foods & Culinary Products magazine, November, 2006, Natalie Noblitt suggests that we don’t give up indulgences like buttery cookies and creamy chocolates. Rather, we can INDULGE SMARTER. And one way to do this is by not cutting out our favorite indulgences, but eating less!
Many manufacturers offer “portion control packaging” that would fit the bill! Walkers Cookies offers their rich shortbread cookies in small packages that contain just two cookies. Nikki’s and Brent & Sam’s are two other manufacturers that include a variety of delicious cookies in small packages.
How about creating an INDULGE SMARTER GIFT BASKET for your customers? Let them know that they can still send those delicious treats to their friends and family while still respecting their waistlines!
Go to Apex Gift Foods to see a wide variety of cookies, chocolates and other great snacks in smaller, portion controlled packages.
Entry Filed under: Business Tips, Gourmet Gift Foods, New Products & Trends
1 Comment Add your own
1. Gift Basket Business | January 3rd, 2007 at 12:22 am
Thank goodness customers are more focused on connecting with their customers by ordering a delightful mix of chocolates, chips, and other tasty flavors than on concerning themselves with clients’ waistlines.
It’s great that Apex makes smaller snack packs available. These smaller packages are perfect to tuck into open areas within baskets, and they work well in mugs and slim containers, too.
You can’t go wrong with minis during National Diet Month or any month.
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