Archive for January 2nd, 2007

Indulge Smarter during National Diet Month

truffles.gifDid you know that January is National Diet Month? What worse news can a gift basket business owner get? We specialize in creating gourmet baskets full of decadent, rich treats. But after the holiday parties are over, too many of us are talking about diets! So how can we encourage customers to order that sumptuous gourmet basket?

In Fancy Foods & Culinary Products magazine, November, 2006, Natalie Noblitt suggests that we don’t give up indulgences like buttery cookies and creamy chocolates. Rather, we can INDULGE SMARTER. And one way to do this is by not cutting out our favorite indulgences, but eating less!

walker.jpgMany manufacturers offer “portion control packaging” that would fit the bill! Walkers Cookies offers their rich shortbread cookies in small packages that contain just two cookies. Nikki’s and Brent & Sam’s are two other manufacturers that include a variety of delicious cookies in small packages.nikki.jpg

How about creating an INDULGE SMARTER GIFT BASKET for your customers? Let them know that they can still send those delicious treats to their friends and family while still respecting their waistlines!

Go to Apex Gift Foods to see a wide variety of cookies, chocolates and other great snacks in smaller, portion controlled packages.

1 comment January 2nd, 2007


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