Networking: For the Good of Your Business
November 16th, 2006 at 01:35pm Lorie Obernauer
Make sure you read Mary Anne Jacobs’ article in Rave Reviews Magazine, Volume 3, Issue 6: “Networking Has a Payoff”. Maryann covers the ins and outs of networking: what it is (and isn’t), why it works, and how you can make it work!
Of special interest to me were her “networking tips that boost sales”. These are great ideas for getting networking group members to use your business, then talk about your business to others.
One of my favorites is to “give your fellow group members a perk for doing business with you”. She suggests that if group members buy a basket from you, you can upgrade the basket by 10% by adding a free product to the design. She goes on to explain how this puts you ahead of someone who simply offers a 10% discount on the basket.
For example, if the basket sells for $50, the additional product you would add would sell for $5. That product probably cost you $2.50. If you had simply given a 10% discount on the $50 basket, that would cost you $5.
Be sure to read the whole article for more tips. Your business will benefit!
Entry Filed under: Business Tips
1 Comment Add your own
1. Shirley George Frazier | November 17th, 2006 at 7:07 pm
Networking is the cornerstone of business building.
It’s not always easy to find smart locations to meet new people, but events must be sought on occasion to connect with those we know and those we want to know.
I’ve done quite a bit of networking this month, and I know that the payoff will result in long-lasting relationships and increased profits.
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