Use Testimonials to Build Your Business
Check out this informative article from Yahoo Insights newsletter about how to use testimonials from satisfied customers to increase your sales. Recommendations from the people who are already buying your services and products can provide a strong incentive to newcomers to give your business a try! Specific ideas are offered that tell you how to you collect testimonials from customers that you can use in your promotional campaigns.
As suggested in this article, testimonials might be used on your web site. They can also be used effectively in any printed advertising materials that you distribute. Why not print some positive customer comments on your letterhead and leave these at your checkout area or on sales displays so that people who are browsing might see how satisfied others have been with your work?
1 comment September 28th, 2006
