Build Sales with Successful Promotions!
Make sure you check out a great article in Specialty Food’s online magazine: Twelve Techniques to Create Successful Promotions. Author Ari Weinzweig offers winning ideas for how create and carry out a successful promotion that will build your sales.
I especially like the following tips:
1. Get Wild: Weinzweig says it’s important to be enthusiastic and create fun for both the employees and the customers. Employees will be more eager to sell the promotion; customers will be anxious to participate in the event.
2. Look Through the Customers’ Eyes: Ask yourself “what will appeal to the customer?” Talk to customers before finalizing plans for the promotion. Their ideas may help you plan something that will really attract other customers.
3. Build Supplier Support: The author advocates working closely with suppliers to build a win-win relationship. Per Weinzweig’s experiences: “When suppliers know that a retailer is going to do something significant to build sales, the more likely they are to contribute meaningfully to the promotion….Support breaks down into things like samples, ad moneys, personal visits, training materials, sponsoring staff contests, demos. I ask the supplier how they can best assist us; often they’ll have ideas or insights that we can benefit from.”
Are you planning a holiday promotion? Contact Apex Gift Foods and find out how you can work together to create a great promotion and build sales!
1 comment September 20th, 2006
