It’s the Packaging that Sells!
September 15th, 2006 at 08:08pm Lorie Obernauer
In a recent issue of Specialty Foods online newsletter, author Denise Shoukas refers to a new study that shows that “the more appealing a food product’s presentation, the more likely a consumer will enjoy it. According to Shoukas, “by marketing a product to look appealing, it often appears as such to consumers”.
This study, published in the journal Brain, Behavior, and Immunity, suggests that gift basket designers would do well to consider the packaging when choosing products for their gift basket designs. Keeping abreast of current color and designs trends, such as those published by Pantone, is one way to stay aware of what will appeal to consumers.
Also, be sure to keep track of your gourmet food distributors’ newest catalogs and web sites on a regular basis. Apex Gift Foods has added over 100 new gourmet food products to the line. Apex’s buyers go to trade shows several times a year and are constantly scouring industry trade magazines and resources for new products in distinctive packaging that will enhance your gift baskets. Be sure to take advantage of these resources so that you can keep your line up to date and appealing to your customers.
Entry Filed under: Business Tips, Gourmet Gift Foods
1 Comment Add your own
1. Shirley George Frazier | September 17th, 2006 at 2:17 am
Everyone loves opening attractive boxes. It’s as though pretty packaging automatically translates into the product being delicious, whether sweet, savory, or salty.
Size also matters, which is why I appreciate how Apex adds sizes to all catalogued products. It provides an accurate quantity gauge so that gift basket designers are assured of satisfaction when the product arrives at the door.
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed