It’s the Packaging that Sells!
In a recent issue of Specialty Foods online newsletter, author Denise Shoukas refers to a new study that shows that “the more appealing a food product’s presentation, the more likely a consumer will enjoy it. According to Shoukas, “by marketing a product to look appealing, it often appears as such to consumers”.
This study, published in the journal Brain, Behavior, and Immunity, suggests that gift basket designers would do well to consider the packaging when choosing products for their gift basket designs. Keeping abreast of current color and designs trends, such as those published by Pantone, is one way to stay aware of what will appeal to consumers.
Also, be sure to keep track of your gourmet food distributors’ newest catalogs and web sites on a regular basis. Apex Gift Foods has added over 100 new gourmet food products to the line. Apex’s buyers go to trade shows several times a year and are constantly scouring industry trade magazines and resources for new products in distinctive packaging that will enhance your gift baskets. Be sure to take advantage of these resources so that you can keep your line up to date and appealing to your customers.
1 comment September 15th, 2006