Comments on: Segment Blurring: Getting More Business http://www.apexgiftbasketpros.com/2006/09/14/segment-blurring-getting-more-business/ News and Notes for Gift Basket Professionals Tue, 10 Aug 2010 23:54:49 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Shirley George Frazier http://www.apexgiftbasketpros.com/2006/09/14/segment-blurring-getting-more-business/comment-page-1/#comment-120 Shirley George Frazier Fri, 15 Sep 2006 19:58:07 +0000 http://www.apexgiftbasketpros.com/2006/09/14/segment-blurring-getting-more-business/#comment-120 Research, through formal and informal surveys, is a smart step before moving into another level of inventory. This has always been true for gift basket designers, especially because there are so many options available and just as many inventory decisions to make. I just read and commented about a story on a well-known fruit franchise and how they are positioning their product to complete against gift baskets. Fruit is another one of those items to research before adding it to inventory. Research, through formal and informal surveys, is a smart step before moving into another level of inventory.

This has always been true for gift basket designers, especially because there are so many options available and just as many inventory decisions to make.

I just read and commented about a story on a well-known fruit franchise and how they are positioning their product to complete against gift baskets. Fruit is another one of those items to research before adding it to inventory.

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