What Baby Boomers Really Want!
Lately, I’ve seen a ton of articles about marketing to baby boomers (those of us who were born between 1946 and 1964). But this article, that was referenced in Specialty Food News, is full of information that takes the “theory” about boomers’ buying habits and translates it in specific recommendations for sales and marketing. Full Story
For example, the article includes suggestions about product mix. An emphasis on healthy lifestyle choices coupled with the fact that these consumers are “on the go” points to healthy, quality products, in portion control packages, that can be easily stashed in a purse or backpack.
Marketing ideas are also offered. According to the article, baby boomers “rely primarily on their social networks (friends, family and colleagues) for information”. This suggests that it may be wise to “utilize boomer narratives in advertising and promotions”.
Read the full article for many great ideas. Understanding the “psychology” of this group of consumers (why they want what they want) will go a long way to helping you make choices about inventory, as well as sales and marketing strategies.
Add comment August 30th, 2006
