Partner for Profits During Soft Selling Season
August 18th, 2006 at 11:05am Lorie Obernauer
I just read an article in the Gourmet Retailer Newsletter. “Retail investors are prediciting a soft winter holiday selling season after some of the largest retailers report disappointing sales Tuesday, reports an article on CNNMoney.com”. Full Story
While not all industry experts are pessimistic about the upcoming buying season, I think it’s important to pay attention to these reports. This is the time of year that many gift basket business owners are making buying decisions for the upcoming holidays. Here are some things to consider.
When making decisions about your holiday inventory, take the time to shop carefully. Do your homework. Call several suppliers and find out if they are offering any special promotions for holiday buying. Ask about freight allowances. Find out about new products. Inquire if additional discounts are available if you purchase multiple cases of a particular product.
At Apex Gift Foods, we are offering a holiday prebook program that will allow you to save up to 15%. These savings will apply to gourmet foods as well as baskets, ribbons, enhancements and packaging supplies. Our customer service staff is ready to answer your questions and provide all the assistance you need to help you make your business grow and be profitable.
Now is the time to tighten our belts and make thoughtful decisions about how we run our businesses. Use this opportunity to forge partnerships with your suppliers as well as your customers.
Entry Filed under: Business Tips, Promotions
1 Comment Add your own
1. Shirley George Frazier | August 25th, 2006 at 6:30 am
Every gift basket retailer can strengthen their selling opportunities by speaking directly with clients to encourage them to order early.
One way to get the sale is to show concern to the client regarding their need express appreciation. By ordering early, clients can be assured of having exactly what they want within each basket or gift.
Late-arriving orders mean the possibility of low or no first-tier products on your shelves, and that pleases no one.
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