Appropriate Gifting
Look for Rave Reviews Magazine, Volume 3, Issue 4 and read an informative article by Lisa Stenson entitled “When Is It Appropriate to Gift?”. The gift baskets that you’re selling every day might also be the perfect gift you can give to thank someone who has helped you in your business.
Think about the secretary who helped you get an appointment with a top executive at a company you hoped to do business with. Think about the printer who got your holiday marketing materials to you ahead of schedule. When you send a “thank you” gift basket to these people, you are building important relationships that will benefit you personally, and will benefit your business in the long run.
So when is the “right” time to give and what is the “right” gift? Read Stenson’s article for some general rules that will help you make these decisions. Stenson advises not to give gifts that are personal in nature. So a gourmet gift basket fits the bill perfectly! As the author says, “for a smart business, the question isn’t whether to gift or not to gift, but how to do it sincerely and appropriately”.
1 comment August 1st, 2006
