Creating Loyal Customers
Unity Marketing, a research firm, recently published a report that provides insights on consumer’s buying habits. One of the interesting findings for gift basket businesses was that “about 60% of buyers budgets were spent buying gifts for holidays, and about 40% buying gifts for various gift giving occasions such as birthdays, weddings and anniversaries.Christmas gift purchases and birthday gifts were the two biggest gift-giving occurrences”.
This data provides strong support for keeping good records of these important events in customer files. Not only should these records be kept, and customers contacted when these dates approach, special promotions can also be run to encourage your customers to choose a gift basket when buying for these occasions. Make sure that you have photographs of baskets that you sell for these special days. If you have a storefront, set up a permanent display for special occasion baskets, but make sure you change the display often. Check your customer files regularly and call a few weeks before the special day to see if they might be interested in a gift basket. Offer to add a keepsake to the basket such as a photograph or some item that relates to the recipient’s interests or hobbies (eg. golf balls, mystery novel, etc.).
Given everyones’ hectic schedules, you can do much to create loyal customers by helping them take care of gifts for their loved ones and friends.
1 comment July 20th, 2006