Using “Vision” to Create a Successful Business
Try to read this article in the online version of Specialty Foods Magazine: “Getting Zapped” by Ari Weinzweig, co-owner of Zingerman’s Delicatessen in Michigan. Full Story
Zingerman’s is a highly successful operation and the owners are dedicated to making it better! Their approach to long range planning is inspirational!
In short, Weinzweig explains that planning is an essential part of creating a successful business. What I like most about their approach is their commitment to developing a vision: “a picture of a successful future”. This includes what the company will look like in a couple of years, what it’s known for, what competitors and customers will be saying. Employees at all levels of the company are involved in this process. According to the author, this participation by all workers results in intense levels of loyalty and commitment to company goals.
Once the vision has been created, the next steps include planning and implementation. The article goes on to with details about these phases.
Regardless of the size of your business, creating a vision for your business may well be the best way to ensure it’s success.
2 comments July 10th, 2006
