A Gift Basket for Boredom
June 14th, 2006 at 12:30pm Lorie Obernauer
Did you know that July is Anti-Boredom Month? How about a gift basket full of great products to ward off the yawns!
In addition to your delicious gourmet treats, this might be a perfect time to introduce some new items in your product mix and have some fun at the same time. And since this is traditionally a slow time of year, you might have a chance to drum up some business with an “Anti-Boredom” theme.
Why not design a basket that’s full of puzzle books: crosswords, word jumbles, and suduki? Or check with your local bookstore to get the best “summer beach reads” and include a novel and suntan lotion in with a beach basket full of gourmet snacks? How about some games:a deck of cards, travel sized checkerboards, or even some brightly colored chalks for hopscotch on the driveway?
Go to your local toy store to find some great items that would appeal to the whole family. Talk to your own kids or your friends’ children to find out what are the “hot” new games in the marketplace. Then, send a mailing or email to your regular customers announcing your intention to help fight the summer boredom blues. Offer a discount on an “Anti-Boredom” basket to clients who want to send a gift to a friend who is ill. Run a daily promotion at your store: with each gift basket purchased, give away an inexpensive toy. Go to your local dollar store and stock up on frisbees and beach balls!
Use your imagination to fight the boredom and fight the competition with your creativity!
Entry Filed under: Business Tips
2 Comments Add your own
1. Flora Morris Brown | June 28th, 2006 at 1:43 pm
This is a great idea and not just for Anit-Boredom month. I recently encouraged my newsletter readers to include books, magazines, games and so on in their baskets year-round. I especially like including thank you or notecards so the recipient can immediately show gratitude to the sender. Customers and recipients are pleasantly surprised to see this added dimension.
2. Lorie Obernauer | June 29th, 2006 at 8:33 am
Including thank you notes in the basket design is a great idea. That’s something that we often don’t buy for ourselves, but often wish we had them!
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