A Gift Basket for Boredom
Did you know that July is Anti-Boredom Month? How about a gift basket full of great products to ward off the yawns!
In addition to your delicious gourmet treats, this might be a perfect time to introduce some new items in your product mix and have some fun at the same time. And since this is traditionally a slow time of year, you might have a chance to drum up some business with an “Anti-Boredom” theme.
Why not design a basket that’s full of puzzle books: crosswords, word jumbles, and suduki? Or check with your local bookstore to get the best “summer beach reads” and include a novel and suntan lotion in with a beach basket full of gourmet snacks? How about some games:a deck of cards, travel sized checkerboards, or even some brightly colored chalks for hopscotch on the driveway?
Go to your local toy store to find some great items that would appeal to the whole family. Talk to your own kids or your friends’ children to find out what are the “hot” new games in the marketplace. Then, send a mailing or email to your regular customers announcing your intention to help fight the summer boredom blues. Offer a discount on an “Anti-Boredom” basket to clients who want to send a gift to a friend who is ill. Run a daily promotion at your store: with each gift basket purchased, give away an inexpensive toy. Go to your local dollar store and stock up on frisbees and beach balls!
Use your imagination to fight the boredom and fight the competition with your creativity!
2 comments June 14th, 2006
