Tom and Pam Newell, the founders of Gift Basket School, Inc. graciously sent me a article to share with my blog readers. Tom and Pam have been in the gift basket industry for over 26 years. Their school provides classes and seminars, educational CD’s, books, sales tools and more.
Following are some ideas from their article, “How to Sell Your Wonderful Designs with Buzz Words”. The premise is that descriptive words, that evoke feelings, should be part of all of your sales and marketing information. They believe that customers buy with feelings and emotions.
Tom and Pam say “Use descriptive words and phrases that increase the customer’s desire to want your products”. Here are some examples: Amazing, Spectacular, Dynamic, Incredible…Personalized, Sumptuous, Especially for You..Melt in Your Mouth Goodies…Overflowing…Sheer Artistry”.
They also believe that it’s important to present yourself as a Gift Basket Professional (not a Basketeer) and that you stress your areas of competence and specialties.
Give Tom and Pam a call at 330-478-0555 if you’d like the full article. And, go to their web site, for more information about the services and products they offer.
Add comment June 9th, 2006