Gift Basket Business Blog

Cash In While Consumers Buy Gifts for Christmas

May 24th, 2006 at 08:25am Lorie Obernauer

Unity Marketing, a research firm that helps companies understand the buying habits and patterns of their customers, says that consumers are spending!

“Despite rising gas prices, gift shoppers spent on average $407 buying gifts during the first quarter of 2006.” Owner Pam Danziger of Unity Marketing goes on to say “if gift purchasing continues at its current rate, shoppers could spend as much as 10% more buying gifts in 2006 over 2005″.

“And more good news for retailers about prospects for gifting through 2006, some 17% of gifters have already started their Christmas shopping”. Full Story

So how might small business owners take advantage of these buying trends? If consumers are buying now, how might we get a piece of the pie?

Summertime, a traditionally slow time of year for gift basket businesses, would be a great time of year to offer Holiday Prebook Discounts. Send a mailing or email to all of your customers to announce this Holiday Prebook sale. Set up a display of your holiday designs and encourage customers to order early and save! Serve Christmas cookies and eggnog while shoppers browse through your store.

Not only will you have the pleasure of starting the holiday season with confirmed orders, these prebook orders will help you with inventory planning and budgeting for the 3rd and 4th quarters. Furthermore, you’ll have an opportunity to see what sells and what doesn’t sell and adjust your designs accordingly.

Offer Holiday Prebook Discounts and cash in while your customers are buying!

Entry Filed under: Business Tips