What Makes a Business Special?
Specialty Foods Magazine, April, 2006, includes a great article about what makes a business stand out from the crowd. Author Ari Weinzweig suggests that a special attitude and energy, coupled with a willingness to be daring, to go the extra mile, and to have fun all contribute to making a business special. Read full story…
What really struck me was Weinzweig’s idea that “people who create special businesses place tremendous value on the opportunity to contribute to the lives of others”. What a terrific outlook on life! And what a terrific way to run your business!
Use the summer months, a usually slow time of year for gift businesses, to find ways that your business can make a difference to others. Find out about community activities that will take place over the summer months. Does the local school district have end of year activities? When is the senior prom? Does your community have little league teams? Are there special 4th of July events in your neighborhood? Think about ways that your business could support those activities by contributing a door prize or gift certificates or helping with decorations or favors at a community event.
Not only will you benefit from the act of giving, others will remember your efforts. It’s a winning formula for success!
2 comments April 18th, 2006