Gift Basket Businesses “Marry” Partners
April 3rd, 2006 at 02:36pm Lorie Obernauer
The wedding industry offers gift basket businesses a wealth of opportunities to attract new clients. According to Ellen Terrell, who compiled research for “A Guide to the Wedding Industry”, it is a large industry in terms of dollars. But, it is an industry that is made up of a lot of smaller enterprises, each offering a special service that contributes to the success of the whole venture.
So why not partner with these other “small businesses” to offer your gift basket services to the bride and groom?
Here’s a list of other businesses who provide products and services related to weddings. Visit these businesses in your town to see if you can put together partnerships that will mutually build sales for everyone.
- Florists
- Caterers
- Photographers
- Entertainers
- Travel Agents
- Dress/Bridal Shops
- Tuxedo Rental Shops
- Beauty Parlors
- Jewelers
- Wedding Consultants/Party Planners
- Limousine Rentals
- Hotels
- Bed & Breakfasts
- Restaurants
- Stationary Stores
This can be as simple as leaving your business cards with each of these other service providers. Or you can take brochures, photos, and samples of your work to leave at their place of business. Offer coupons that can be given to prospective clients for discounts at participating “partners”. The “partners” could participate in some local advertising efforts or organize a small bridal fair.
Check out the Library of Congress web site, Business Reference Services, for more information about the wedding industry: resources, associations, magazines, journals, services and more.
Entry Filed under: Business Tips, New Products & Trends
2 Comments Add your own
1. Carol Childers | April 5th, 2006 at 12:46 pm
Lori,
Your article on partnering up with other businesses to get the bridal business is on target. The April issue of Gift Basket Review addressed a similar topic. Gift basket companies looking for that bridal business should not limit their scope to just the bride and groom, but also market their designs to companies who provide services to the wedding party. After all, those service companies may want to send a nice “thank you and congratulations” gift to the happy couple themselves!
Congratulations to you, Lori, for this outstanding Internet service! Very informative and enjoyable reading! Keep up the good work!
Carol Childers
2. Lorie Obernauer | April 5th, 2006 at 3:00 pm
And of course, there’s the possibility for future gifts for the bride and groom: new babies, new homes…the list goes on!
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