Gift Basket Business Blog

Surviving the Competition

March 22nd, 2006 at 03:35pm Lorie Obernauer

I read an article in Florist Review Magazine, January, 2006 which struck a cord. Retail florists, like many of you in the gift basket business, face overwhelming competition from mass marketers. The author interviewed four florists, all of whom are creative designers and top notch business people. I think their observations about how to survive in the face of growing competition merits some thought.

These florists identified three factors that they thought were the critical elements that kept their businesses alive and thriving. I believe that gift basket packers can apply these same principals to their businesses.

First, finding interesting and exclusive product was deemed to be very important. “Sourcing distinctive items is an effective way to to capture the fancy of a public that is increasingly savvy.” They were refering to flowers, but this certainly applies to gourmet foods. Take the time to visit the mass marketers in your area and find out what products they’re using in their baskets. Then, make a point to use different, unique products in yours.

Second, maintaining a high standard of quality at all times was deemed to be another important factor. This pertains to the quality of the merchandise and the quality of the relationship between you and your customers. Make sure that you guarantee your work: your customers should be able to come back to you with any concerns they might have about your products or your service and know that their problems will be resolved promptly.

Finally, creating an “identifiable personality” was considered to be of prime importance. Your baskets should stand apart from the crowd. Offer basket designs that present your unique style, that buyers will associate with your business.
By applying these principles to your gift basket business, you too can make inroads in dealing with the mass marketers who are competing with you.

You can check out some unique products at our web site: Apex Gift Foods. We strive to find unique gourmet items that won’t typically be found in the mass market baskets. Be different! Be daring! You’ll survive! And you’ll grow!

Entry Filed under: Business Tips