TV Treats for the Stay at Home Crowd
Ron Tanner, editor of Specialty Food Magazine, wrote an interesting article in the March, 2006 issue: A Comeback for Cocooning. He suggests that people are spending more time at home, trying to carve out time in their hectic schedules to be with family and friends.
So I got to thinking: how about creating and marketing a line of “Stay at Home” gift baskets that takes advantage of this growing trend!
Here’s one idea: Offer a selection of TV Treats gift baskets. In addition to pretzels, popcorn and other tantalizing snacks, create a theme for the basket based upon a popular TV show (eg. a Sopranos or Desperate Housewives Basket). Include a DVD from the TV show plus gourmet foods and gifts that would work with the theme. You can also create themed baskets for special TV events such as the Olympics or the Academy Awards.
To help you get started with your TV Treats baskets, see a variety of delicious snack items at Apex Gift Foods. If you like what you see, save 10% on your snack purchases by writing “TV” in the comments section of your order form.
According to Ron, “people are looking for reasons to stay at home, to enjoy the comfort of food and the joy of companionship”. So offer your customers a chance to send gift baskets to their friends and loved ones that will make the “stay at home” experience a great one!
Any thoughts about other “Stay at Home” baskets? I look forward to your comments.
Add comment March 17th, 2006