Promote Your Gift Basket Business!
March 15th, 2006 at 07:38pm Lorie Obernauer
Did you know that April is National Humor month? How about a gift basket that includes a joke book and silly gag gifts? And May is Hamburger Month! Offer a basket with grilling accessories and snacks for a picnic. May is also Eat Dessert First Month and National Salsa Month. Think about the great baskets you can create with any of these themes in mind!
If you’re racking your brain to come up with fresh ideas for your gift basket business, check out Gourmet Retailer Magazine. Each issue includes a Promotional Calendar that lists holidays and special events and gives you two months lead time for planning. (For example, the March issue includes a Promotional Calendar for May).
Send a flyer to your customers and offer a discount for these special baskets. Send one of these baskets to your contact at a good corporate account with a thank you note for their business and a reminder about upcoming holidays. Hopefully, your contact will remember you the next time he/she needs to order gifts.
In addition to holidays and special events, the monthly calendars include interesting marketing suggestions. For example, the May calendar has some great ideas for drumming up new business over the summer months: sponsor a local little league team or check out summer street fairs in which you can participate.
Visit www.GourmetRetailer.com for subscription information plus lots of news and notes about industry events, business resources, and more!
Entry Filed under: Business Tips
1 Comment Add your own
1. Flora Morris Brown | March 17th, 2006 at 1:07 am
These are great promotional ideas for gift basket designers. After compiling a list of over a two hundred of these days, I have been using this concept in my business for years using popular and lesser known celebrations.
I especially like promoting my business on some of the lesser known celebrations since this impresses and establishes my credibility with clients. My clients also use my designs to promote their businesses on some of these special days.
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